Vivek Kumar, who hails from a small village in Uttar Pradesh, has fought many battles to build his brand that today provides coaching to thousands of young aspirants for government jobs - ranging from the prestigious civil services to various positions in the defence services, railways and in UP state police.

A couple of years ago, the 29-year-old had almost lost the business he had so painstakingly built when a company he had partnered with took the rights of his You Tube channel and demanded Rs 2.5 crore for giving it back to him. Vivek is the founder of Exampur, which started as a You Tube channel in June 2018 from his village, where he was then preparing for the physical test after clearing the written exam for sub-inspector of police post in Uttar Pradesh. “Vardaan also pooled in some money, and we bought back our channel within a month, and in July 2019, we became the owner of the channel,” says Vivek, recounting the most challenging phase of his entrepreneurial journey.