Geeta Menon is a renowned academician in the field of marketing and consumer behavior. She is the Abraham Krasnoff Professor in Global Business, the Vice Dean for Diversity, Equity, and Inclusion, and the Faculty Director of the Masters in Business Analytics Program at New York University's Leonard N. Stern School of Business. Menon has published numerous articles in top-tier academic journals and has received several accolades for her work, including the American Marketing Association's Louis W. Stern Award for her significant contribution to marketing research.