Priyanka Chopra Set for Prestigious Paris Fashion Honor as Karl Lagerfeld Prize Ambassador
Paris: Global star Priyanka Chopra Jonas has been named the ambassador and presenter for the Karl Lagerfeld Prize at the prestigious 2026 LVMH Prize Ceremony, set to take place at the Fondation Louis Vuitton in Paris. The actress joins an elite lineup of presenters that includes Oscar-winning actress and Dior ambassador Jennifer Lawrence and Thai actress-model Urassaya “Yaya” Sperbund, a prominent face of Louis Vuitton.
The annual LVMH Prize is one of the fashion industry's most respected platforms for discovering and supporting emerging design talent from around the world. Organized by luxury giant LVMH Moët Hennessy Louis Vuitton, the competition recognizes innovative young designers and provides them with financial support and mentorship opportunities to help grow their brands.
This year's ceremony follows a rigorous selection process in which thousands of global applications were reviewed and narrowed down by a panel of renowned fashion experts and industry leaders. The finalists will compete for three major honors, each accompanied by substantial grants and mentoring programs.
According to reports, Jennifer Lawrence will present the coveted LVMH Grand Prize, which carries a cash award of €400,000 along with a tailored mentorship program from LVMH's expert teams. Jennifer Lawrence has maintained a long-standing association with Dior since 2012 and continues to be one of the luxury brand's most recognizable ambassadors.
Meanwhile, Priyanka Chopra Jonas will present the Karl Lagerfeld Prize, awarded to the competition's runner-up. The honor includes a €200,000 grant and a year-long mentorship covering key business areas such as sustainable development, communications, intellectual property rights, legal matters, marketing, manufacturing, and financial management.
Urassaya Sperbund will hand out the Savoir-Faire Prize, which also comes with a €200,000 award and a year of professional guidance from LVMH experts. The Thai superstar, who boasts more than 12.8 million Instagram followers, will also serve on the jury alongside some of the luxury group's leading designers.
Nine Finalists Competing for Top Honors
The 2026 LVMH Prize finalists represent a diverse mix of fashion talent from across the globe:
- Julie Kegels (Belgium)
- Petra Fagerström (Sweden)
- De Pino by Gabriel Figueiredo (France)
- Ponte by Harry Pontefract (United Kingdom)
- The Vxlley by Daniel del Valle (Spain)
- Institution by Galib Gassanoff (Georgia)
- Lii by Zane Li (China)
- Colleen Allen (United States)
- Yoshita 1967 by Anil Padia (Kenya)
The finalists will compete for recognition from one of the world's most influential luxury groups, making the event a key moment in the global fashion calendar.
Beyond her growing presence in the fashion world, Priyanka Chopra Jonas continues to make headlines with an expanding lineup of international film projects.
The actress is currently working on the highly anticipated action-adventure epic "Varanasi," directed by acclaimed filmmaker S.S. Rajamouli. Chopra has frequently traveled to India for filming and has shared behind-the-scenes glimpses on social media, generating significant excitement among fans.
She is also set to star in "Bluefly," a science-fiction military action thriller directed by Nimród Antal and co-starring Russell Crowe. The film reportedly follows a secret mission in the Congo.
Moreover, Priyanka Chopra will appear in "Reset," a survival thriller alongside Orlando Bloom, further strengthening her position as one of the few Indian actors successfully balancing major projects across Hollywood and international cinema.
With her appointment as the Karl Lagerfeld Prize ambassador, Priyanka Chopra Jonas adds another prestigious role to her portfolio, reinforcing her growing influence across both the entertainment and fashion industries on the global stage.
